Digital marketing
Any marketing methods conducted through electronic devices which utilize some form of a computer.
This includes online marketing efforts conducted on the internet. In the process of conducting digital marketing, a business might leverage websites, search engines, blogs, social media, video, email and similar channels to reach customers.
- Search Engine Optimization (SEO) — SEO is the practice of improving ranking within major search engines to increase online traffic.
- Search Engine Marketing (SEM) — SEM leverages paid online advertising to increase website visibility within search engines. SEM is often used in conjunction with SEO.
- Pay-Per-Click (PPC) — PPC is an online method for advertising where a business only pays for its ads when a person clicks on them
- Social Media Marketing (SMM) — SMM is the practice of using social media channels to promote business products or services. The use of social media influencers, often referred to as influencer marketing, is prevalent in SMM.
- Email Marketing — Email marketing enables businesses to send branded, promotional content